Say What?

Here’s a blog I never miss by author Seth Godwin. You may have read his most recent book, Tribes. His post Personal Branding in the age of Google is something every student, teacher, administrator, and/or parent needs to think about when building an on-line presence (whether you’re doing it deliberately or not, if you’re posting, you have a “tail”).

I particularly agree with Seth when he says,

The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.

The point is to play it smart, use this flat world to your advantage, and pay attention. When I started this blog several years ago, I remember thinking, “some day I’ll be interviewing for a superintendency and those in the new school will be able to read all of my previous posts.” It’s about transparency and audience and as Don Miguel Ruiz says in his book, The Four Agreements,

“Be Impeccable with Your Word.”

That’s wise advice when we share our words in person and on-line. Let’s make sure we’re teaching our kids about this in our classes, not just how to blog, but how to blog smart.

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